We all know that when distributing a press release throughout the web that the benefits as far as traffic goes can sometimes be short lived, because naturally a press release is a news story and most likely will be at the top for a week or two. So how can you get the most out of your Release? The answer is also combining a compelling press release for the short lived traffic with well optimized keyword selection and links.
Why settle for a simple PR when you can have two benefits, that will be the traffic from readers and also the long lasting SEO value from the links and anchors. Not all PR sites will allow HTML in the body but a good amount of them do, so for the PR sites that allow HTML you will be more concerned with their SEO value and those that don’t you will get the traffic. When you want to write a press release with the intent to also have it boost your SEO you first have to figure out what keyword that you want to focus on, after you have decided which keyword you will use its important to use your links that are also relevant to them.
Once you have your keywords selected for your PR you should now come up with a headline, but keep in mind having that keyword in the headline is important. I do not suggest using more then 2-3 keywords in one PR because the more keywords you have the less value each one will get. Another thing to keep in mind is that you do not want to over optimize your release this means inputting keywords just for the sake of it. I never suggest using more than 2.5% of the total word count for any keyword but around 2% is optimal for your main keyword.
Most people in general do not have the creativity or maybe even the free time to write a well optimized press release, this is why there are quite a few press release service companies out there who do all of this work for you and ensure you will have a well optimized release, this is probably the better option although do not settle for the first one you see as some may charge an arm and leg.
Lastly I want to talk about the two different types of PR sites you will come across, there are some that will only allow direct links in your press release and they do not want people to abuse using embedded links in the release. Then you will have other PR sites that do allow Html these specific sites are much better to use if your overall aim is to improve your SEO, normally they will allow you to input 2-3 keywords and hyperlink them so when the press release is submitted they will be clickable links.
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Author: Todd Daon
